Manage Your Online Presence

Social and professional networking sites are great resources for career research, making connections, job searching and staying current in your industry. They also provide recruiters with additional avenues to search for and assess potential job candidates. If an employer Googles your name, what would he or she see? What does your online presence say about you?

Myth-busting: Your personal brand and your online presence

Take control of your online image

Take an active role in shaping your “personal brand” online – represent yourself in all your online activities as a brand worth buying into. Make your online presence an asset by using it to express your professional aspirations and interests.

  • Google yourself.
  • Be aware of how others are representing you online. Monitor friends’ pictures, “tags”, and other content.
  • Remember that any posts, comments, profile data and pictures can be seen by others.
  • Use neutral photographs on social networking sites. Photos taken that show detail into your personal life may be detrimental when seen by a potential employer.
  • Use privacy settings. Privacy settings help you control who sees your information online.
  • Set up a LinkedIn profile. You use Facebook for your social life; now take advantage of LinkedIn for your professional life.
  • Update your profile regularly. Preparing your online profile for professional eyes should include keeping information up-to-date.
  • Be careful what you write about in blog posts. Blog posts that feature inappropriate content about yourself or your employer can be harmful to your career.
  • Research social networking sites. Know which are frequented most, which will work best for your professional image, and which offer the best privacy controls.
  • Don’t miss out by having no online presence at all. A lack of information can be detrimental as someone with the same name can be mistaken to be you.
  • Don’t badmouth your current, previous, or future employer online. This can easily be found by your hiring manager, supervisor, or co-workers.
  • Don’t mention your job search if you are still employed and you haven’t yet informed your supervisor.
  • Don’t forget others can see your online friends. Employers may search online friends or connections to find out more about a candidate. Therefore, your friends’ profiles and pictures may influence an employer’s impression of you.
  • Don’t include any links on your resume or online portfolio to sites which include content that is not appropriate for a business audience. Use your discretion.
  • Don’t forget any website or blog you have could impact your chances of employment (positively or negatively) so think carefully before including it in your resume.

Getting Started: Social Media and the Job Hunt

Social networks like LinkedIn and Twitter are important to join when you’re in college and when actively job seeking. Recruiters and hiring managers use them as sourcing tools and having an active presence can lead to getting noticed.

LinkedIn is the world's largest professional network with over 300 million members in over 200 countries around the globe. Bottom line: is the network to join if you are a professional, but you must have a good profile and a strategy. Here are tips on getting started:

  1. Build a Great Student Profile. Build a profile is free and easy. Showcase your courses, skills, and experience. Upload videos, images, and articles to make your profile engaging.
  2. Get Connected & Network. Connect with classmates, co-workers, and mentors. Stay updated with your connections and build new professional contacts in your industry.
  3. Build Your Professional Brand. Join groups and participate in industry-specific discussions. Look for industry groups that you can join. A great place to start would be with the Career Center’s group, called the Virtual Career Networking Lounge. To find other groups, view profiles of people you respect in your chosen field. There are groups for almost every industry and profession. Once you join a group, be an active participant. Participate in discussions and read news postings to learn more about the industry.
  4. Search for Internships & Jobs. LinkedIn’s Jobs site,, is a great place to start.

Looking for more tips on LinkedIn?

is a free social networking and micro-blogging service you can use to stay updated in your industry, connect with industry professionals, and find some of the best hidden jobs out there today.

To get started on Twitter:

  1. Create a profile. Create a professional Twitter name; then upload professional picture and write a professional bio.
  2. Follow @DePaulCareerCtr and our jobs & internships hashtags by College
  3. Search for and follow Many companies have Twitter accounts just to Tweet out their jobs and internships. You’ll also find recruiters tweeting out available jobs..
  4. Search by Keyword. Search by keywords to find people who tweet about what you are interested in or to find a job posting that has been tweeted about.
  5. Connect with Industry Leaders and others you admire and ask for informational interviews.
  6. What should I tweet? Tweet articles or links that are relevant to people in your field. Encourage replies. Participate in dialogue. Reach out to those who would be your peers if you had the job you are trying to get. Most of all, remember everything you say is a part of the public domain and visible by anyone (even those who don’t follow you can still see your tweets.)